CREATIVE TECHNOLOGY SERVICES

Marketing

  434.857.3200

"I’m truly amazed, and don’t know what to say.  You guys are great, you blow me away." - Manager, Office Services – Medicare Plan Health Insurer
"You guys are the Rock Stars of Undeliverable Mail" - Assistant Vice President, Treasury - Non Profit Membership Organization
"We have researched many companies, and you have the most comprehensive solution and best business model in the US" - Director – Document Solutions Company

Marketing

Many companies continue to utilize mail as a marketing medium and segment in their overall B2B and B2C lead generation, retention and growth strategies. Horizontech was one of the first companies in the U.S. to integrate direct mail response with a web capture, tracking and reporting interface. HTI helps organizations with integrating multiple customer lifecycle processes, from capture of physical mail, images and data to hosted marketing database solutions, address management, search, web interaction and outbound customer contact. We are experts at providing custom and flexible marketing workflow solutions that enable more efficient customer contact processes and are easily adaptable into current customer workflow.

We capture and convert mail and images to data:

  • Processing of Business Reply Cards as lead generation tools both with hand written and character recognition can quickly and easily be converted and reported for downstream customer follow-up and marketing events
  • Conversion of physical mail, poly mail, packages and images to data that can be converted for marketing
  • Tracking and reporting on physical returned mail for post card marketing or direct mail that mailed at First Class rates and is returned as undeliverable, including Return to Sender (RTS) data from USPS stickers
  • Tracking, reporting and automated decision routing/notifications based on transactional Address Change Service (ACS) data from the USPS
  • Bar Code conversion, migration with manual data entry processes for report generation

We host and manage marketing databases:

  • Working with your specific marketing strategies, we host marketing platforms that segment Active, Suppression and Purge database processes
  • Automate trigger events from the use of mail, customer address information, outbound email and telemarketing processes
  • Validation of address changes, updates, opt-in and opt-out processes for complying with all legislative restrictions for telemarketing and email

Automate address, email and phone updates in and out of Active, Suppression and Purge databases

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