MARKETING

Many companies continue to utilize mail as a marketing medium and segment in their overall B2B and B2C lead generation, retention and growth strategies. Horizontech, Inc. helps organizations with integrating multiple customer lifecycle processes, from capture of physical mail, images and data to hosted marketing database solutions, address management, search and outbound customer contact. We are experts at providing custom and flexible marketing workflow solutions that enable more efficient customer contact processes and are easily adaptable into current customer workflow.

We capture and convert mail and images to data:

• Processing of Business Reply Cards as lead generation tools both with hand written and character recognition can quickly and easily be converted and reported for downstream customer follow-up and marketing events
  
  
• Conversion of physical mail, poly mail, packages and images to data that can be converted for marketing
  
  
• Tracking and reporting on physical returned mail for post card marketing or direct mail that mailed at First Class rates and is returned as undeliverable, including Return to Sender (RTS) data from USPS stickers
  
  
• Bar Code conversion, migration with manual data entry processes for report generation

We host and manage marketing databases:

• Working with your specific marketing strategies, we host marketing platforms that segment Active, Suppression and Purge database processes
  
  
• Automate trigger events from the use of mail, customer address information, outbound email and telemarketing processes
  
  
• Validation of address changes, updates, opt-in and opt-out processes for complying with all legislative restrictions for telemarketing and email
  
  
• Automate address, email and phone updates in and out of Active, Suppression and Purge databases
  

We automate marketing processes through multiple customer technologies:

• Postal processing through multiple databases to ensure name/address is updated and validated for future marketing use
  
  
• Proprietary Address Management and Search database processes that extend way beyond traditional postal and market available databases. It is estimated that 30% of all US mail is improperly addressed, leading to delayed delivery or no delivery at all; most Standard Mail (Direct Mail) is disposed of as waste and never updated
  
  
• ACS Suppression (Address Change Service)
  
  
• Email Change of Address (COA), Append and Hygiene
  
  
• Forward Phone Append, Reverse Phone Append and Verification from wireless, wireline and VOIP
  
  
• Geographic and Demographic Appends and segmentation, Deceased, Snowbird, New Mover, New Business, Do Not Call (DNC) and Do Not Mail (DNM)

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  "Horizontech was responsive to our needs and we would recommend them for your processing needs."
  - Chief Information Officer - US Retirement & Health Benefit Services organization
  
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  "I still can't believe what you've done in such a short period of time. It would have taken us a staff of well over a
  hundred people to do what you have done in minutes. This is unbelievable, we're already telling everyone in the
  financial services industry about your solution."- SVP Admin. - Financial Services & Retirement Planning Company
  
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  "They had the system up and running when we needed it and to date have completed the work in a
  timely fashion with data indexing accuracy over 99.5%."- Vice President Operations - Media & Marketing
  Research Firm
  
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  "For each project, they have had the system up and running when we needed it and to date have completed the work
  in timely fashion while exceeding the data indexing accuracy we have needed."- Director - National web-based GPO Procurement organization
  
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  "Horizontech allowed us to outsource the processing while retaining the customer interface."- Associate Consultant - Independent Actuarial and Consulting firm
  
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  "Have completed the work in a timely fashion while making adjustments to the service offering and adding reports as needed, maintaining indexing accuracy over 99.5%."- Director- US Payment Processing Solutions Company
  
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  "We have researched many companies, and you have the most comprehensive solution and best business
  model in the US."- Director - Document Solutions Company
  
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  "I've researched companies in your space. There is really no one that does exactly what you provide to the market.
  You are the best solution for this issue."- Manager - Medical Center Procurement
  
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  "Based on this ongoing concern, we would thoroughly recommend their solutions to anyone that has
  a returned mail issue. The solution was easily implemented, highly effective and is running smoothly."
  - SVP - Property & Casualty Insurer
  
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  "To date, we have yet to see anyone in the market with the innovation. They are way ahead of any solution
  base in the market and are considered a pioneer and innovator for undeliverable as addressed solutions."
  - VP - Technology Communications Company
  
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  "I'm speechless, this blows us away."- Director - US Financial Services organization